{"id":224,"date":"2021-08-26T10:28:38","date_gmt":"2021-08-26T10:28:38","guid":{"rendered":"https:\/\/radarelrha.wpengine.com\/?post_type=guides&#038;p=224"},"modified":"2023-02-22T13:43:34","modified_gmt":"2023-02-22T13:43:34","slug":"increase-conviction","status":"publish","type":"guides","link":"https:\/\/build-reporter-network.onourradar.org\/es\/guides\/aumentar-conviccion\/","title":{"rendered":"Aumentar la convicci\u00c3\u00b3n"},"content":{"rendered":"<h2>Resumen<\/h2>\n<p><span style=\"font-weight: 400;\">Para ser realmente inclusiva y representativa de las comunidades a las que apoya, tu comunicaci\u00c3\u00b3n debe estar impulsada por las voces de esas comunidades.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes it isn&#8217;t easy.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incluso cuando se da a la gente la opci\u00c3\u00b3n de participar, puede ser dif\u00c3\u00adcil para las personas creer que compartir sus experiencias dar\u00c3\u00a1 lugar a un cambio significativo.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Es posible que dirijas una organizaci\u00c3\u00b3n muy solidaria, pero a\u00c3\u00b1os de experiencia de la desigualdad pueden hacer que las personas se abstengan de compartir sus historias.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Puede que les preocupe estar a\u00c3\u00ban m\u00c3\u00a1s aislados, o que la gente les critique o les desprecie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cuando se hacen mal, las entrevistas pueden hacer que las personas se sientan vulnerables y que sientan que sus palabras han sido malinterpretadas o distorsionadas cuando se publica la historia.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Lamentablemente, esto puede llevar a una <\/span><b>p\u00c3\u00a9rdida de convicci\u00c3\u00b3n<\/b><span style=\"font-weight: 400;\"> &#8211; a loss of trust in the potential of community voice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuidado con el <\/span><b>simbolismo<\/b><span style=\"font-weight: 400;\"> &#8211; this is when it might seem like a community is being given a chance to speak but it is simply symbolic. Some examples might be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invitar a una sola persona con demencia a participar en un panel sobre la atenci\u00c3\u00b3n a la demencia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pedir a un peque\u00c3\u00b1o grupo de j\u00c3\u00b3venes que hablen en un acto sobre la juventud y la discapacidad, mientras que el resto del acto est\u00c3\u00a1 dirigido por adultas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Celebrar la diversidad de su equipo cuando s\u00c3\u00b3lo hay una persona negra en la plantilla<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It can be tempting to go back to the same people again and again, especially if they are reliable and easy to engage with. However, this means that you don&#8217;t get to hear from a range of voices and experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto puede impedir que las personas sientan que la organizaci\u00c3\u00b3n es el lugar adecuado para que se sientan seguras y se expresen. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Qu\u00c3\u00a9 preguntar<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c2\u00bfConf\u00c3\u00adan las participantes en ti?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c2\u00bfConf\u00c3\u00adan en el proceso que les est\u00c3\u00a1s pidiendo que sigan?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c2\u00bfCreen que compartir su historia y sus puntos de vista dar\u00c3\u00a1 lugar a un cambio significativo para ellas y su comunidad? <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Lo que hay que intentar<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Una de las mejores formas de generar confianza y convicci\u00c3\u00b3n es el <\/span><b>codise\u00c3\u00b1o<\/b><span style=\"font-weight: 400;\"> &#8211; to make sure that communities are involved right from the start.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u00c3\u00addeles que le ayuden a dise\u00c3\u00b1ar su campa\u00c3\u00b1a o actividades de comunicaci\u00c3\u00b3n para que puedan formar parte de ella desde el principio.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pueden ayudar a dar forma a los mensajes que se quieren transmitir\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tambi\u00c3\u00a9n aportar\u00c3\u00a1n una perspectiva diferente y detectar\u00c3\u00a1n riesgos y problemas que podr\u00c3\u00ada haber pasado por alto.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Es una oportunidad brillante para crear una misi\u00c3\u00b3n compartida y explorar rutas creativas que tu equipo podr\u00c3\u00ada haber pasado por alto<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Te permite saber qu\u00c3\u00a9 barreras impiden que una comunidad sea escuchada.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Garantizar que las comunidades se sientan invitadas a participar en las primeras fases de la planificaci\u00c3\u00b3n y el dise\u00c3\u00b1o puede ayudar a aliviar las preocupaciones y a que surjan nuevas ideas. El sentido de pertenencia o el compromiso genuino ayudan a construir la confianza y puede llevar tiempo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hay que hacer hincapi\u00c3\u00a9 en escuchar y responder a un problema genuino en lugar de llegar con una idea o soluci\u00c3\u00b3n.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Qu\u00c3\u00a9 explorar<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">IDEO.org<\/span><span style=\"font-weight: 400;\"> es un estudio de dise\u00c3\u00b1o sin \u00c3\u00a1nimo de lucro que dise\u00c3\u00b1a productos y servicios junto a organizaciones comprometidas con la creaci\u00c3\u00b3n de un mundo m\u00c3\u00a1s justo e inclusivo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Echa un vistazo a su <\/span><a href=\"https:\/\/www.designkit.org\/\"><span style=\"font-weight: 400;\">brillante kit de dise\u00c3\u00b1o<\/span><\/a><span style=\"font-weight: 400;\"> para obtener m\u00c3\u00a1s ideas y modelos de dise\u00c3\u00b1o centrado en la comunidad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nos gusta especialmente esta idea sobre el <\/span><a href=\"https:\/\/www.designkit.org\/methods\/photojournal\"><span style=\"font-weight: 400;\">diario fotogr\u00c3\u00a1fico<\/span><\/a><span style=\"font-weight: 400;\"> to better understand someone&#8217;s daily life and thereby shape the design of a campaign or story around their experiences.<\/span><\/p>","protected":false},"featured_media":275,"comment_status":"open","ping_status":"closed","template":"","meta":[],"categories":[],"tags":[],"class_list":["post-224","guides","type-guides","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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