{"id":17,"date":"2021-04-08T06:50:17","date_gmt":"2021-04-08T06:50:17","guid":{"rendered":"https:\/\/radarelrha.wpengine.com\/?post_type=guides&#038;p=17"},"modified":"2023-02-22T14:01:50","modified_gmt":"2023-02-22T14:01:50","slug":"set-up-a-community-microsite-on-wordpress","status":"publish","type":"guides","link":"https:\/\/build-reporter-network.onourradar.org\/es\/guides\/set-up-a-community-microsite-on-wordpress\/","title":{"rendered":"Creaci\u00c3\u00b3n de un sitio web comunitario"},"content":{"rendered":"<div class=\"page-section__generator page-section__generator--top g12-xs g11-md g10-lg g8-xl\">\n<div class=\"page-generator__text page-generator__text--top js-generator-text\">\n<div id=\"output\" class=\"page-generator__output js-generator-output\">\n<h2 id=\"intro\"><b>Resumen\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Esta gu\u00c3\u00ada te mostrar\u00c3\u00a1 c\u00c3\u00b3mo utilizar software gratuito para crear un escaparate de las historias de tu comunidad, que podr\u00c3\u00ada utilizarse para reproducirlas a los participantes de tu comunidad, pero tambi\u00c3\u00a9n a las principales partes interesadas y al p\u00c3\u00bablico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veremos c\u00c3\u00b3mo utilizar <\/span><a href=\"https:\/\/wordpress.com\/\"><span style=\"font-weight: 400;\">WordPress<\/span><\/a><span style=\"font-weight: 400;\"> para configurar un sitio b\u00c3\u00a1sico, y c\u00c3\u00b3mo combinar historias comunitarias cortas y gr\u00c3\u00a1ficos gratuitos para la plataforma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En esta gu\u00c3\u00ada te mostraremos c\u00c3\u00b3mo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">configurar tu sitio web en WordPress con un subdominio personalizado<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">instalar un tema gratuito para maquetar el contenido de forma clara para los usuarios<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">empezar a crear tus p\u00c3\u00a1ginas y entradas de blog<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">incluir las caracter\u00c3\u00adsticas clave para que tu sitio comunitario sea un \u00c3\u00a9xito<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">incorporar y guiar a los usuarios para que aprovechen al m\u00c3\u00a1ximo el sitio<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"tools\"><b>Herramientas que necesitar\u00c3\u00a1s<\/b><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">una direcci\u00c3\u00b3n de correo electr\u00c3\u00b3nico<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">contenido para su sitio web<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">piezas de dise\u00c3\u00b1o, como im\u00c3\u00a1genes, fotos o v\u00c3\u00addeos que desee utilizar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">una forma de compartir tu sitio web con tu comunidad<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"guide\"><b>Paso a paso<\/b><\/h2>\n<p>&nbsp;<\/p>\n<h3><b>Step 1 &#8211; Make a Plan\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Antes de lanzar su sitio, haz un plan para el contenido y las caracter\u00c3\u00adsticas que deseas incluir. WordPress es muy flexible y ofrece muchas funciones. Algunas \u00c3\u00a1reas importantes en las que debes pensar son:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nombre del sitio y etiquetas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contenido para la p\u00c3\u00a1gina de inicio<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Articles and blog content, such as <\/span><b>Historias<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formularios de contacto y p\u00c3\u00a1ginas de registro para estar conectada con tu comunidad<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enlaces a las l\u00c3\u00adneas de informaci\u00c3\u00b3n o a los grupos comunitarios que gestiones<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Step 2 &#8211; Setting up your site<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">WordPress has a simple setup process for new users to get started. Head to <\/span><a href=\"https:\/\/wordpress.com\/\"><span style=\"font-weight: 400;\">WordPress<\/span><\/a><span style=\"font-weight: 400;\"> para registrarte con una cuenta gratuita. Se te pedir\u00c3\u00a1 que te registres y que introduzcas algunos datos b\u00c3\u00a1sicos sobre tu sitio, como el nombre y la descripci\u00c3\u00b3n del mismo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enlace a la <\/span><a href=\"https:\/\/wordpress.com\/free\/\"><span style=\"font-weight: 400;\">p\u00c3\u00a1gina de configuraci\u00c3\u00b3n de WordPress<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When choosing your domain name, be aware that there are free and paid options. For free sites, the domain name you choose would be suffixed with &#8216;WordPress.com&#8217;, for example, <\/span><b>talk-kit.wordpress.com.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve registered and set up your site you will be at the dashboard, the primary screen where you work on your blog. This is where you manage your website&#8217;s pages, media content, comments, plugins, and other customisations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this stage, the site is in <\/span><b>modo borrador<\/b><span style=\"font-weight: 400;\"> and has not been published online. We&#8217;ll keep it in draft until we&#8217;re ready to push live.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Step 3 &#8211; The Dashboard: Managing Content\u00a0<\/strong><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-section__generator page-section__generator--top g12-xs g11-md g10-lg g8-xl\">\n<div class=\"page-generator__text page-generator__text--top js-generator-text\">\n<div id=\"output\" class=\"page-generator__output js-generator-output\">\n<p><span style=\"font-weight: 400;\">Here we&#8217;ll cover the key steps to start adding content and get your site up with the key features you need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Dashboard is the overview of the site for you as the admin. The key areas to use are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mi casa<\/b><span style=\"font-weight: 400;\"> &#8211; an overview of the site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sitio<\/b><span style=\"font-weight: 400;\"> &#8211; where you control your pages, posts, user feedback, and image files<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dise\u00c3\u00b1o<\/b><span style=\"font-weight: 400;\"> &#8211; where you can manage the look and visuals for the site<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are lots of other options and areas, but let&#8217;s focus on the checklist below to begin.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pon un t\u00c3\u00adtulo y un eslogan a tu sitio<\/b><span style=\"font-weight: 400;\"> &#8211; for example, &#8216;My Community Site&#8217;, &#8216;Creating connected communities&#8217;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Confirma su correo electr\u00c3\u00b3nico<\/b><span style=\"font-weight: 400;\"> &#8211; The email will have been sent to the email address you registered with, you will need to confirm it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Edita la p\u00c3\u00a1gina de inicio<\/b><span style=\"font-weight: 400;\"> &#8211; we will cover content and design in the next section, but for now please familiarise yourself with how the WordPress page editor works for changing images and text.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Step 4 &#8211; Basic Design Guide<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">WordPress is full of opportunities to create a great design for your site. We&#8217;ll go through the basics here. With many options available, we recommend a simple layout that will be easy for your community to read through.<\/span><\/p>\n<p><b><i>Un recordatorio de que el sitio est\u00c3\u00a1 todav\u00c3\u00ada en Borrador, s\u00c3\u00b3lo debes utilizar el bot\u00c3\u00b3n Publicar en las p\u00c3\u00a1ginas una vez que est\u00c3\u00a9 listo para lanzar el sitio web.\u00a0<\/i><\/b><\/p>\n<p><b>Temas<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Los temas son plantillas prefabricadas que afectan a todo el aspecto de su sitio web, incluyendo el dise\u00c3\u00b1o, la fuente y los colores.  En lugar de tener que cambiar cada parte del sitio t\u00c3\u00ba misma, un tema puede hacerlo todo de una vez.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the community site, we recommend a layout like Alves or Hever which will present your content really well for your community. Select the site with the option to use the themes homepage content which will change how your homepage looks. With the theme installed, let&#8217;s edit the site in more detail.<\/span><\/p>\n<p><b>Edici\u00c3\u00b3n de p\u00c3\u00a1ginas\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While the theme changes the look, you can still change the images and text on pages to change the content and layout. WordPress gives lots of pre-made options to add to your theme. You can use these to add essential features to your page for your community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the navigation bar of the page editor, you can select the + sign to add either <\/span><b>Bloques o Patrones.<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Los bloques<\/b><span style=\"font-weight: 400;\"> te permiten a\u00c3\u00b1adir partes m\u00c3\u00a1s peque\u00c3\u00b1as como im\u00c3\u00a1genes, texto o formularios de correo electr\u00c3\u00b3nico. <\/span><b>Los patrones<\/b><span style=\"font-weight: 400;\"> te permiten a\u00c3\u00b1adir secciones pre-construidas que pueden ser estilizadas y editadas despu\u00c3\u00a9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can add and edit these features to build the pages you need. We&#8217;ll cover the important features to add in the next sections, but for now, make sure you are familiar with the editor and all the different ways of adding elements to the page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si quieres un estilo y una <\/span><b>estructura<\/b><span style=\"font-weight: 400;\"> accesibles ya hechos para un sitio de informaci\u00c3\u00b3n comunitaria (ver un ejemplo en <\/span><a href=\"https:\/\/camdendisabledvoices.org\/\"><span style=\"font-weight: 400;\">camdendisabledvoices.org<\/span><\/a><span style=\"font-weight: 400;\">puedes descargar el archivo de nuestra plantilla y seguir las instrucciones para instalarla.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Descarga las instrucciones de uso y descarga el archivo de la plantilla <\/span><a href=\"https:\/\/talk-kit.org\/wp-content\/uploads\/2021\/09\/Accessible-Microsite-Installation-Guide.pdf\"><span style=\"font-weight: 400;\">aqu\u00c3\u00ad como pdf<\/span><\/a><span style=\"font-weight: 400;\"> y <\/span><a href=\"https:\/\/talk-kit.org\/wp-content\/uploads\/2021\/09\/Accessible-Microsite-Installation-Guide.docx\"><span style=\"font-weight: 400;\">aqu\u00c3\u00ad como documento de Word.<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Step 5 &#8211; Adding Content: Posts and Pages\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">WordPress is primarily a blogging platform. It&#8217;s perfect for keeping your community updated with news. The two main ways to do this are through adding <\/span><b>entradas<\/b><span style=\"font-weight: 400;\"> y <\/span><b>p\u00c3\u00a1ginas.<\/b><span style=\"font-weight: 400;\">. We&#8217;ll cover these below:<\/span><\/p>\n<p><b>A\u00c3\u00b1adir y editar entradas\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Las entradas son art\u00c3\u00adculos que tu comunidad puede leer. Pueden contener texto con formato, im\u00c3\u00a1genes, v\u00c3\u00addeos y enlaces a otras p\u00c3\u00a1ginas web. Puedes editar tu p\u00c3\u00a1gina de inicio para enlazar con tus publicaciones recientes o destacar las publicaciones destacadas. Tambi\u00c3\u00a9n hay una p\u00c3\u00a1gina dedicada al Blog que muestra todo tu sitio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Puedes acceder a tus publicaciones en la pesta\u00c3\u00b1a Sitio. Hay tres entradas por defecto, que puedes eliminar o editar. Al igual que el editor de la p\u00c3\u00a1gina de inicio, puedes seleccionar elementos para a\u00c3\u00b1adir a la entrada como v\u00c3\u00addeos e im\u00c3\u00a1genes. Una vez que est\u00c3\u00a9s lista, puedes pulsar el bot\u00c3\u00b3n de publicar para hacer que tu publicaci\u00c3\u00b3n est\u00c3\u00a9 en vivo en el sitio. Una vez publicado, puedes seguir editando todo.<\/span><\/p>\n<p><b>A\u00c3\u00b1adir y editar p\u00c3\u00a1ginas<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Una p\u00c3\u00a1gina en WordPress generalmente se refiere al tipo de publicaci\u00c3\u00b3n de p\u00c3\u00a1gina. Es uno de los tipos de post predefinidos de WordPress. Las p\u00c3\u00a1ginas permiten a las usuarias crear p\u00c3\u00a1ginas est\u00c3\u00a1ticas que no forman parte de las entradas de su blog. Por ejemplo, una p\u00c3\u00a1gina sobre, una p\u00c3\u00a1gina de contacto, informaci\u00c3\u00b3n legal, etc. Pueden ser editadas de la misma manera que los posts y la p\u00c3\u00a1gina de inicio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al igual que las entradas deben aparecer en las p\u00c3\u00a1ginas de inicio o del blog, las p\u00c3\u00a1ginas deben a\u00c3\u00b1adirse a la p\u00c3\u00a1gina de inicio o al men\u00c3\u00ba de navegaci\u00c3\u00b3n para que sean accesibles.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Step 6 &#8211; Key Features and practices to make your community site successful<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you are comfortable editing the site and adding content, let&#8217;s look at the key features you need to make the site a success. These can be added easily to the site and including them will make your site a great hub for resources, tools, and staying connected to your community.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Una estructura clara del sitio<\/b><span style=\"font-weight: 400;\"> &#8211; start with a strong introduction to the site, then focus on content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instrucciones para las nuevas usuarias<\/b><span style=\"font-weight: 400;\"> &#8211; on the homepage, you should include a welcome message and some instructions for how people can use the site, including all the features.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Llamadas a la acci\u00c3\u00b3n<\/b><span style=\"font-weight: 400;\"> &#8211; if there are specific actions you want users to make, such as submitting a report, or signing up to a reporting line.<\/span><\/li>\n<\/ul>\n<p><b>Facilite la comunicaci\u00c3\u00b3n<\/b><span style=\"font-weight: 400;\"> -\u201c make it easy to find your contact details and stay connected with your community. You can add contact forms, sign-up surveys or invitations to Whatsapp or Signal groups to encourage people to sign up.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Step 7 &#8211; Going Live!<\/b><\/h3>\n<\/div>\n<p><span style=\"font-weight: 400;\">Once your site goes live, you can still make changes, though before launching, follow these checks below:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprueba c\u00c3\u00b3mo se ve en la vista de m\u00c3\u00b3viles y tabletas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prueba todas las funciones interactivas, como los formularios de contacto o los comentarios.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test for accessibility &#8211; does it work with screen readers, text-to-speech, magnifiers or keyboard-only navigation?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pide a una amiga o colega que lea el sitio en busca de errores.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comparte el lanzamiento en sus canales y en los grupos comunitarios pertinentes de Facebook.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mant\u00c3\u00a9n una lista de mejoras a realizar en el futuro<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>","protected":false},"featured_media":117,"comment_status":"open","ping_status":"open","template":"","meta":[],"categories":[],"tags":[],"class_list":["post-17","guides","type-guides","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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